Let me offer you 4 domains of support:

“I have a dream” – (Martin Luther King Jr. on August 28, 1963) – Do you?! 🙂 Let us guess, the answer is yes.
But usually, only some have a detailed dream, straight ahead at the beginning of the entrepreneurship stage- that can easily be translated into a crystal clear vision.
Sometimes the visionary manager doesn’t know that the specific core dream has already been registered as a patent or even extracted in the other part of the world.
In those cases, business research and winning strategic management decisions and tactics should come into action, accompanied by vision redesign. Although we were trained and certified in the IP realm issues concerning knowledge projects, we are not a patent law firm, but we also know some who are. Contact us to learn how we can help you in this domain.

It is a fact that “knowledge is a product” ( LYNX DEVCON – Tel Aviv – Developer conference 25/1/23). Still, three secrets for success are imperatives: 1. The ability to find and transfer your “Tacit knowledge” into “Implicit knowledge,” as Prof Ikujiro Nonaka, who I had the honor to meet in Barkley, wrote in the book The Knowledge-Creating Company, early than in 1995. Not all winning and successful businesses can be confident of the secrets to their success that need to be repeated in their next trade. The fact that sometimes cooking food according to a successful recipe does not lead to success final dish that you wish to is an excellent example of imperative tacit knowledge that didn’t find the way to your hands 🙂
2. If knowledge is a product? Then, engineers, product designers, and digital marketers should be part of your knowledge-building blocks.
Did your knowledge production involve professional certified instructional designers, educational pros, digital marketers, and SEO pros?
Is all your tacit knowledge secrets for success clear to you and already ordered and designed as a theory and hands-on materials – ready to go?

3. Quality of the final knowledge product should take into consideration.
Do your knowledge products meet or excel in the expected standard of knowledge products?
If the answers are – still working on it, call us for more information on how we can help you.

Unlike knowledge products, the attractiveness of tangible products can be affected only slightly by a comment selling process.
In our case, knowledge products are intangibles, significantly affected by the encapsulation selling process and the core content accompanied by the training and technology platform, which is the communication channel.

Have you already chosen from all the standard and available learning platforms the one that is suitable for your knowledge products?
Have you chosen the learning management system required for your content and knowledge products?
Have you chosen the platform incorporating the right digital marketing system?
If the answer is still working on it, you can contact us so we can save your options. And how we can help you.

Never-ending Improvement is one of the famous 14 principles for quality by Dr. Deming, W. Edwards. (Out of The Crisis (MIT Press) (pp. 23-24)

Do you know how to harness them into your knowledge product production process?

Call us to hear our advice on how to do it correctly.

In a webinar with Uri Levine (2020), the co-founder of Waze, whom I had the privilege to be with, he was wearing a shirt with the slogan: “Startup= Journey of failures.” If so, let me add the closing sentence: “And learning and development are one of the most vital activities.” (Tzvi Eizenman 2022).

To be a good manager of your knowledge products, you must empower yourself by learning, learning, learning, which is also the sixth principle of Dr. Deming. Let us offer you a set of digital courses from the best professionals. Call us to hear our offer.